A fuzzy approach to e-banking website quality assessment based on an integrated AHP-ELECTRE method / E-Bankininkystės tinklapių kokybės vertinimas paremtas integruotu neapibrežtųjų aibių ahp-electre metodu
Given the lack of physical constraints of retail banking; attraction, satisfaction, and retention of customers in e-banking mostly depend on the quality of service delivered by the website. Hence, effective assessment and monitoring of website quality have become prerequisites for profitable e-banki...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2011-06-01
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| Series: | Technological and Economic Development of Economy |
| Subjects: | |
| Online Access: | https://www.mla.vgtu.lt/index.php/TEDE/article/view/5326 |