Are Certain Types of Microtargeting More Acceptable? Comparing US, German, and Dutch Citizens’ Attitudes

Much of the research on political microtargeting has focused on growing public concerns about its use in elections, fuelling calls for greater regulation or even a ban on the practice. We contend that a more nuanced understanding of public attitudes toward microtargeting is required before further r...

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Bibliographic Details
Main Authors: Esmeralda Bon, Katharine Dommett, Rachel Gibson, Sanne Kruikemeier, Sophie Lecheler
Format: Article
Language:English
Published: Cogitatio 2024-10-01
Series:Media and Communication
Subjects:
Online Access:https://www.cogitatiopress.com/mediaandcommunication/article/view/8520