PENGARUH MOTIVASI, PERSEPSI DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MEREK "HONDA" DI KAWASAN SURABAYA BARAT

PENGARUH MOTIVASI, PERSEPSI DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MEREK "HONDA" DI KAWASAN SURABAYA BARAT

The purpose of this research is to find out and to analysis the effect of motivation, perception and consumer's attitude through purchasing decision. The object of this research is "HONDA" a motorcycle's brand's users and buyers around west Surabaya. Based on the result of t...

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Bibliographic Details
Main Author: Dewi Urip Wahyuni
Format: Article
Language:English
Published: Petra Christian University 2008-01-01
Series:Jurnal Manajemen dan Wirausaha
Subjects:
motivation
perception
consumer's attitude and purchasing decision
Online Access:http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/16790

Internet

http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/16790

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