PENGARUH MOTIVASI, PERSEPSI DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MEREK "HONDA" DI KAWASAN SURABAYA BARAT
The purpose of this research is to find out and to analysis the effect of motivation, perception and consumer's attitude through purchasing decision. The object of this research is "HONDA" a motorcycle's brand's users and buyers around west Surabaya. Based on the result of t...
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| Format: | Article |
| Language: | English |
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Petra Christian University
2008-01-01
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| Series: | Jurnal Manajemen dan Wirausaha |
| Subjects: | |
| Online Access: | http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/16790 |
| _version_ | 1818000820755496960 |
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| author | Dewi Urip Wahyuni |
| author_facet | Dewi Urip Wahyuni |
| author_sort | Dewi Urip Wahyuni |
| collection | DOAJ |
| description | The purpose of this research is to find out and to analysis the effect of motivation, perception and consumer's attitude through purchasing decision. The object of this research is "HONDA" a motorcycle's brand's users and buyers around west Surabaya. Based on the result of this research is known that motivation, perception and customer's attitude influence Honda purchasing with positively and significantly through purchasing decision Honda a motorcycle brand. The benefit of this research is used as a source of information for increasing sales volume amount through consumer's behavior. Abstract in Bahasa Indonesia : Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh motivasi, persepsi dan sikap konsumen terhadap keputusan pembelian. Satuan unit/obyek analisis penelitian ini adalah konsumen atau pembeli dan pengguna sepeda motor merek Honda di Kawasan Surabaya Barat. Dari hasil penelitian diketahui bahwa motivasi, persepsi, sikap konsumen berpengaruh secara positif dan signifikan terhadap keputusan pembelian sepeda motor merek Honda. Manfaat penelitian ini dapat dipakai sebagai informasi dalam usaha untuk meningkatkan volume penjualan melalui perilaku konsumen. Kata kunci: motivasi, persepsi, sikap konsumen dan keputusan pembelian. |
| first_indexed | 2024-04-14T03:25:26Z |
| format | Article |
| id | doaj.art-ad5f08f4095c42eb888769512e604dce |
| institution | Directory Open Access Journal |
| issn | 1411-1438 |
| language | English |
| last_indexed | 2024-04-14T03:25:26Z |
| publishDate | 2008-01-01 |
| publisher | Petra Christian University |
| record_format | Article |
| series | Jurnal Manajemen dan Wirausaha |
| spelling | doaj.art-ad5f08f4095c42eb888769512e604dce2022-12-22T02:15:10ZengPetra Christian UniversityJurnal Manajemen dan Wirausaha1411-14382008-01-011013037PENGARUH MOTIVASI, PERSEPSI DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MEREK "HONDA" DI KAWASAN SURABAYA BARATDewi Urip WahyuniThe purpose of this research is to find out and to analysis the effect of motivation, perception and consumer's attitude through purchasing decision. The object of this research is "HONDA" a motorcycle's brand's users and buyers around west Surabaya. Based on the result of this research is known that motivation, perception and customer's attitude influence Honda purchasing with positively and significantly through purchasing decision Honda a motorcycle brand. The benefit of this research is used as a source of information for increasing sales volume amount through consumer's behavior. Abstract in Bahasa Indonesia : Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh motivasi, persepsi dan sikap konsumen terhadap keputusan pembelian. Satuan unit/obyek analisis penelitian ini adalah konsumen atau pembeli dan pengguna sepeda motor merek Honda di Kawasan Surabaya Barat. Dari hasil penelitian diketahui bahwa motivasi, persepsi, sikap konsumen berpengaruh secara positif dan signifikan terhadap keputusan pembelian sepeda motor merek Honda. Manfaat penelitian ini dapat dipakai sebagai informasi dalam usaha untuk meningkatkan volume penjualan melalui perilaku konsumen. Kata kunci: motivasi, persepsi, sikap konsumen dan keputusan pembelian.http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/16790motivationperceptionconsumer's attitude and purchasing decision |
| spellingShingle | Dewi Urip Wahyuni PENGARUH MOTIVASI, PERSEPSI DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MEREK "HONDA" DI KAWASAN SURABAYA BARAT Jurnal Manajemen dan Wirausaha motivation perception consumer's attitude and purchasing decision |
| title | PENGARUH MOTIVASI, PERSEPSI DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MEREK "HONDA" DI KAWASAN SURABAYA BARAT |
| title_full | PENGARUH MOTIVASI, PERSEPSI DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MEREK "HONDA" DI KAWASAN SURABAYA BARAT |
| title_fullStr | PENGARUH MOTIVASI, PERSEPSI DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MEREK "HONDA" DI KAWASAN SURABAYA BARAT |
| title_full_unstemmed | PENGARUH MOTIVASI, PERSEPSI DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MEREK "HONDA" DI KAWASAN SURABAYA BARAT |
| title_short | PENGARUH MOTIVASI, PERSEPSI DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MEREK "HONDA" DI KAWASAN SURABAYA BARAT |
| title_sort | pengaruh motivasi persepsi dan sikap konsumen terhadap keputusan pembelian sepeda motor merek quot honda quot di kawasan surabaya barat |
| topic | motivation perception consumer's attitude and purchasing decision |
| url | http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/16790 |
| work_keys_str_mv | AT dewiuripwahyuni pengaruhmotivasipersepsidansikapkonsumenterhadapkeputusanpembeliansepedamotormerekquothondaquotdikawasansurabayabarat |