Factors Affecting Marketing Communications in Wartime
The company's choice of specific marketing tools and their combination depends on the goals set, the target audience's characteristics, the type of product being promoted, and the size of the budget. However, in crisis conditions caused by war, pandemic or natural disaster, the effectivene...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
Institute of Accounting and Finance
2024-09-01
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| Series: | Облік і фінанси |
| Subjects: | |
| Online Access: | http://www.afj.org.ua/pdf/1092-faktori-scho-vplivayut-na-marketingovi-komunikacii-v-umovah-viyni.pdf |