Rational and impulsive purchasing behavior of young students in shopping centers
Shopping centers are dynamic and changing systems that gather diverse offers of brands, products and services, becoming attractive environments for buyers, who are faced with the "buy or not buy" dilemma or, " buy now or buy later ". Since internal and external factors determine...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Universidad de Concepción
2019-07-01
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| Series: | RAN |
| Subjects: | |
| Online Access: | http://ran.udec.cl/ojs/index.php/ran/article/view/110/143 |