Zarządzanie współtworzeniem wartości w mediach – od łańcucha do konstelacji
The new challenge of previously passive recipients becoming actual users indicates the need for a change for media companies at the level of strategic management. The existing logic of value creation has become obsolete - product- and business-centric logic has been replaced with value creation as...
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| Format: | Article |
| Language: | English |
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Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego
2013-12-01
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| Series: | Problemy Zarządzania |
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| Online Access: | https://pz.wz.uw.edu.pl/resources/html/article/details?id=166757 |