Does Green Economy Video Really Work? The Effectiveness of Using Video Content Marketing in Forming MSMEs Perception and Behavior to Implement Green Economy
This study aims to assess the effectiveness of the use of video content marketing in performing SMEs perceptions and behavior in implementing the concept of a green economy. The expected results of this research will make the using of video marketing content can be used as a material consideration f...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Malang
2019-03-01
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| Series: | Jema: Jurnal Ilmiah Bidang Akuntansi dan Manajemen |
| Subjects: | |
| Online Access: | http://riset.unisma.ac.id/index.php/jema/article/view/1796 |