Customer Relationship Management and Adverse Selection: What Experiences for Microfinance a Cameroon?
This article aims to analyze the effect of Customer Relationship Management on reducing adverse selection within microfinance institutions in Cameroon. This analysis is made possible through the implementation of a questionnaire survey. Carried out on a sample of 522 microfinance clients in the cit...
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| Format: | Article |
| Language: | English |
| Published: |
Danubius University
2023-10-01
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| Series: | Acta Universitatis Danubius: Oeconomica |
| Subjects: | |
| Online Access: | https://www.dj.univ-danubius.ro/index.php/AUDOE/article/view/2502 |