The Effect of Cultural Tendency on Patriotism and its Impact on Customer's Buying Intention and Behavior
In this study, the effect of different aspect of cultural tendency on customer's buying intention and behavior through patriotism was investigated using survey research strategies. The statistical population consisted of flint glass utensil customers in Mashhad; then 310 individuals were select...
| Format: | Article |
|---|---|
| Language: | fas |
| Published: |
University of Sistan and Baluchestan
2012-04-01
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| Series: | پژوهشهای مدیریت عمومی |
| Subjects: | |
| Online Access: | https://jmr.usb.ac.ir/article_659_e61aa0a3d821794a93746df203424188.pdf |