Does Visual Appeal Matter? Effects of Web Survey Aesthetics on Survey Quality
Due to recent scholarly attention to visual design, much is known about the effects that specific design features have on web surveys, but little attention has been paid to the effects of overall screen design. Applying Norman's (2004) emotional design concepts to web survey design, we propose...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
European Survey Research Association
2010-05-01
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| Series: | Survey Research Methods |
| Subjects: | |
| Online Access: | https://ojs.ub.uni-konstanz.de/srm/article/view/2264 |