Brand equity analysis to increase health care utilization
Background: Health care utilization is one of the key indicators in measuring performance of health care services. Strong brand equity suggests positive correlation with great attraction for consumers to use a product. Design and Methods: A cross-sectional study was conducted to identify the effect...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2020-07-01
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| Series: | Journal of Public Health Research |
| Subjects: | |
| Online Access: | https://jphres.org/index.php/jphres/article/view/1821 |