Brand equity analysis to increase health care utilization
Background: Health care utilization is one of the key indicators in measuring performance of health care services. Strong brand equity suggests positive correlation with great attraction for consumers to use a product. Design and Methods: A cross-sectional study was conducted to identify the effect...
| Auteurs principaux: | , , , , |
|---|---|
| Format: | Article |
| Langue: | English |
| Publié: |
SAGE Publishing
2020-07-01
|
| Collection: | Journal of Public Health Research |
| Sujets: | |
| Accès en ligne: | https://jphres.org/index.php/jphres/article/view/1821 |