Brand equity analysis to increase health care utilization
Background: Health care utilization is one of the key indicators in measuring performance of health care services. Strong brand equity suggests positive correlation with great attraction for consumers to use a product. Design and Methods: A cross-sectional study was conducted to identify the effect...
Main Authors: | Ernawaty, Kendra Wardhani K, Stefanus Supriyanto, Nuzulul Kusuma Putri, Yeni Rahmah Husniyawati |
---|---|
Format: | Article |
Language: | English |
Published: |
SAGE Publishing
2020-07-01
|
Series: | Journal of Public Health Research |
Subjects: | |
Online Access: | https://jphres.org/index.php/jphres/article/view/1821 |
Similar Items
-
Factors influencing brand equity: Testing Aaker’s brand equity framework in Malaysian toy industry
by: Wong Chee Hoo, et al.
Published: (2024-01-01) -
Examining the factors effective on brand equity from potential and actual customer’s viewpoint
by: H. Gharehbiglo, et al.
Published: (2017-03-01) -
The Antecedents of Brand Equity: A Study from Telecommunication Industry of Pakistan
by: Masood Hassan
Published: (2018-12-01) -
Study of the Effect of Brand Equity Drivers on University Brand Resonance (Case Study:Amir Kabir university, Sharif university, Tarbiat Modares university, Tehran university)
by: mojtaba karimian, et al.
Published: (2015-06-01) -
Brand Equity and Brand Loyalty: New Perspective
by: Abd M. Alkhawaldeh, et al.
Published: (2016-09-01)