POLITICAL MARKET AS VARIABLE OF POLITICAL MARKETING
In order to completely understandconcept of this paper I would like to stress that myaim was to elaborate “political market as variableof political marketing” in a way that will define therole of political marketing in the society by drawinga parallel with the traditional (basic marketing)only becau...
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| Format: | Article |
| Language: | English |
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Pale University of East Sarajevo
2012-01-01
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| Series: | Zbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu |
| Subjects: | |
| Online Access: | http://www.ekofis.org/images/dokumenti/Aktivnosti/zr2012/473-488%20-%20Goran%20Cicovic.pdf |