Trends in the development of digital marketing in modern business conditions

Relevance of the research topic. Marketing methods of market research have evolved along with changes in the way consumers obtain information. Radio advertising, television advertising, with the advent of the Internet, lost their relevance. Quarantine restrictions caused by the COVID-19 pandemic bec...

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Bibliographic Details
Main Authors: Oxana Palamarchuk, Inna Korkach
Format: Article
Language:English
Published: Hryhorii Skovoroda University in Pereiaslav 2023-05-01
Series:Економічний вісник університету
Subjects:
Online Access:https://economic-bulletin.com/index.php/journal/article/view/977