A survey of E-loyalty effective factors and barriers to E-banking services in private banks customers in Golestan province
The current study aims to identify the effective factors and barriers to loyalty in electronic banking services in the private banks customers. For this purpose, a survey was done with a questionnaire sampling from 420 customers of private banks in Golestan province, who have used electronic banking...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2014-12-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_50749_de471619f5a825e506baf240e54c5bfe.pdf |