A survey of E-loyalty effective factors and barriers to E-banking services in private banks customers in Golestan province
The current study aims to identify the effective factors and barriers to loyalty in electronic banking services in the private banks customers. For this purpose, a survey was done with a questionnaire sampling from 420 customers of private banks in Golestan province, who have used electronic banking...
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| Format: | Article |
| Language: | fas |
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University of Tehran
2014-12-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_50749_de471619f5a825e506baf240e54c5bfe.pdf |
| _version_ | 1818019345321689088 |
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| author | Ebrahim Abbasi Ali Akbar Rajabi Myandareh |
| author_facet | Ebrahim Abbasi Ali Akbar Rajabi Myandareh |
| author_sort | Ebrahim Abbasi |
| collection | DOAJ |
| description | The current study aims to identify the effective factors and barriers to loyalty in electronic banking services in the private banks customers. For this purpose, a survey was done with a questionnaire sampling from 420 customers of private banks in Golestan province, who have used electronic banking services in 2011. The results indicated that seven factors including preference, customer satisfaction, mental image, service quality, trust, switching costs, service attributes, and perceived service value affect the establishment of customers e-loyalty. In addition, four barriers inclduing preference, technicality, security and privacy, financial, economic, cultural and social barriers have had deterrence role in customer's loyalty in electronic banking services. |
| first_indexed | 2024-04-14T07:51:04Z |
| format | Article |
| id | doaj.art-adef80492d42425ab745814c44428550 |
| institution | Directory Open Access Journal |
| issn | 2008-5907 2423-5091 |
| language | fas |
| last_indexed | 2024-04-14T07:51:04Z |
| publishDate | 2014-12-01 |
| publisher | University of Tehran |
| record_format | Article |
| series | مدیریت بازرگانی |
| spelling | doaj.art-adef80492d42425ab745814c444285502022-12-22T02:05:11ZfasUniversity of Tehranمدیریت بازرگانی2008-59072423-50912014-12-016482784410.22059/jibm.2014.5074950749A survey of E-loyalty effective factors and barriers to E-banking services in private banks customers in Golestan provinceEbrahim Abbasi0Ali Akbar Rajabi Myandareh1Associate Prof., Faculty of Economic and Social Sciences, Alzahra University, Tehran, IranMSc. in MBA, Payam Noor University of Mazandaran, Sari, IranThe current study aims to identify the effective factors and barriers to loyalty in electronic banking services in the private banks customers. For this purpose, a survey was done with a questionnaire sampling from 420 customers of private banks in Golestan province, who have used electronic banking services in 2011. The results indicated that seven factors including preference, customer satisfaction, mental image, service quality, trust, switching costs, service attributes, and perceived service value affect the establishment of customers e-loyalty. In addition, four barriers inclduing preference, technicality, security and privacy, financial, economic, cultural and social barriers have had deterrence role in customer's loyalty in electronic banking services.https://jibm.ut.ac.ir/article_50749_de471619f5a825e506baf240e54c5bfe.pdfelectronic banking servicesE-loyalty effective factors and barriersGolestan provinceprivate banks |
| spellingShingle | Ebrahim Abbasi Ali Akbar Rajabi Myandareh A survey of E-loyalty effective factors and barriers to E-banking services in private banks customers in Golestan province مدیریت بازرگانی electronic banking services E-loyalty effective factors and barriers Golestan province private banks |
| title | A survey of E-loyalty effective factors and barriers to E-banking services in private banks customers in Golestan province |
| title_full | A survey of E-loyalty effective factors and barriers to E-banking services in private banks customers in Golestan province |
| title_fullStr | A survey of E-loyalty effective factors and barriers to E-banking services in private banks customers in Golestan province |
| title_full_unstemmed | A survey of E-loyalty effective factors and barriers to E-banking services in private banks customers in Golestan province |
| title_short | A survey of E-loyalty effective factors and barriers to E-banking services in private banks customers in Golestan province |
| title_sort | survey of e loyalty effective factors and barriers to e banking services in private banks customers in golestan province |
| topic | electronic banking services E-loyalty effective factors and barriers Golestan province private banks |
| url | https://jibm.ut.ac.ir/article_50749_de471619f5a825e506baf240e54c5bfe.pdf |
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