PROPOSAL FOR A STEP OF SELECTION SUPPORT OF BEST PRACTICES FOR THE PILOTING OF THE EMARKETING PROJECTS
With 1.8 billion investments on the web in the first semester of 2008, being14.7% of publicity investmentsi, E-marketing is a discipline which is in themiddle of media strategies. However, the evolutions of internet and of emarketingtools have developed a discipline becoming increasingly complexto u...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2011-01-01
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| Series: | Management & Marketing |
| Subjects: | |
| Online Access: | http://www.mnmk.ro/documents/2011/2_Bruyar%20France%20FFF.pdf |