Patterns and Factors Affecting Wives’ Influence in Family Purchase Decision-Making in Urban Malaysia
Family purchase decision-making is the process by which decisions regarding purchases for the families are made. The roles played by family members differ with regard to the products being purchased, the stage in the decision-making process, and the characteristics of families and spouses. This stud...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2012-12-01
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| Series: | International Journal of Management Studies |
| Subjects: | |
| Online Access: | https://e-journal.uum.edu.my/index.php/ijms/article/view/10372 |