TO THE ANALYSIS OF DOMESTIC AND FOREIGN EXPERIENCE OF INVESTIGATION IN CUSTOMER LOYALTY
The advantages to a company after creating customer loyalty are presented. Analysis of the international and domestic experience in the issue of customer loyalty is presented. The evolution of the concept of customer loyalty considered. The emotional and rational aspects of customer loyalty are disc...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2017-01-01
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| Series: | Вестник университета |
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| Online Access: | https://vestnik.guu.ru/jour/article/view/570 |