TO THE ANALYSIS OF DOMESTIC AND FOREIGN EXPERIENCE OF INVESTIGATION IN CUSTOMER LOYALTY

TO THE ANALYSIS OF DOMESTIC AND FOREIGN EXPERIENCE OF INVESTIGATION IN CUSTOMER LOYALTY

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The advantages to a company after creating customer loyalty are presented. Analysis of the international and domestic experience in the issue of customer loyalty is presented. The evolution of the concept of customer loyalty considered. The emotional and rational aspects of customer loyalty are disc...

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Bibliographic Details
Main Author: T. Panova
Format: Article
Language:English
Published: Publishing House of the State University of Management 2017-01-01
Series:Вестник университета
Subjects:
loyalty
customer
automotive business
marketing
the emotional aspect of customer loyalty
the rational aspect of customer loyalty
Online Access:https://vestnik.guu.ru/jour/article/view/570

Internet

https://vestnik.guu.ru/jour/article/view/570

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