Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina

The study analyzes how the Gama Park articulates Knowledge Management, Market Orientation and Innovation in the development processes of incubated companies. The methodology used was qualitative, exploratory, through a case study. The main findings were that the Park is directed to innovation, and i...

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Bibliographic Details
Main Authors: Giovana Bueno, Elaine John, Franciane Reinert Lyra, Fernando Cesar Lenzi
Format: Article
Language:English
Published: FUCAPE Business School 2016-01-01
Series:BBR: Brazilian Business Review
Subjects:
Online Access:http://www.redalyc.org/articulo.oa?id=123045332004