Factors influencing Instagram Reels usage behaviours: An examination of motives, contextual age and narcissism
With the help of an integrated approach, this study identifies Instagram Reels usage behaviours (i.e. creation, consumption and participation). This study was guided by the Uses and gratification framework using an online survey (N=540); this study identified seven motivations behind Reels usage; so...
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| Format: | Article |
| Language: | English |
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Elsevier
2022-03-01
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| Series: | Telematics and Informatics Reports |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2772503022000056 |