Factors influencing Instagram Reels usage behaviours: An examination of motives, contextual age and narcissism
With the help of an integrated approach, this study identifies Instagram Reels usage behaviours (i.e. creation, consumption and participation). This study was guided by the Uses and gratification framework using an online survey (N=540); this study identified seven motivations behind Reels usage; so...
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| Format: | Article |
| Language: | English |
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Elsevier
2022-03-01
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| Series: | Telematics and Informatics Reports |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2772503022000056 |
| _version_ | 1798026668010373120 |
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| author | Devadas Menon, PhD |
| author_facet | Devadas Menon, PhD |
| author_sort | Devadas Menon, PhD |
| collection | DOAJ |
| description | With the help of an integrated approach, this study identifies Instagram Reels usage behaviours (i.e. creation, consumption and participation). This study was guided by the Uses and gratification framework using an online survey (N=540); this study identified seven motivations behind Reels usage; socially rewarding self-promotion, entertainment, escape, surveillance, novelty, documentation, and trendiness. The study observed significant age and gender differences in Instagram Reels use motivations. Besides this, the study also found that motives and socio-psychological predictors influence people's usage behaviours with Instagram Reels. Some important findings are: narcissists exhibited higher usage behaviours with Reels; socially rewarding self-promotion and entertainment predicted video production and participation; escapist users exhibited higher consumption and participation behaviour, and entertainment seekers produced more videos and participated in Reels actively. Confirming ‘lurking’, the current research found that those who use Reels for peeking neither created any content nor participated and were only interested in watching others content. |
| first_indexed | 2024-04-11T18:38:51Z |
| format | Article |
| id | doaj.art-ae0e862052d843748862e31f924fb673 |
| institution | Directory Open Access Journal |
| issn | 2772-5030 |
| language | English |
| last_indexed | 2024-04-11T18:38:51Z |
| publishDate | 2022-03-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Telematics and Informatics Reports |
| spelling | doaj.art-ae0e862052d843748862e31f924fb6732022-12-22T04:09:04ZengElsevierTelematics and Informatics Reports2772-50302022-03-015100007Factors influencing Instagram Reels usage behaviours: An examination of motives, contextual age and narcissismDevadas Menon, PhD0Indira Gandhi National Open University (IGNOU), Ahmedabad 380059, Gujarat, IndiaWith the help of an integrated approach, this study identifies Instagram Reels usage behaviours (i.e. creation, consumption and participation). This study was guided by the Uses and gratification framework using an online survey (N=540); this study identified seven motivations behind Reels usage; socially rewarding self-promotion, entertainment, escape, surveillance, novelty, documentation, and trendiness. The study observed significant age and gender differences in Instagram Reels use motivations. Besides this, the study also found that motives and socio-psychological predictors influence people's usage behaviours with Instagram Reels. Some important findings are: narcissists exhibited higher usage behaviours with Reels; socially rewarding self-promotion and entertainment predicted video production and participation; escapist users exhibited higher consumption and participation behaviour, and entertainment seekers produced more videos and participated in Reels actively. Confirming ‘lurking’, the current research found that those who use Reels for peeking neither created any content nor participated and were only interested in watching others content.http://www.sciencedirect.com/science/article/pii/S2772503022000056Instagram ReelsUses and gratificationsMotivesContextual ageNarcissismUsage behaviour |
| spellingShingle | Devadas Menon, PhD Factors influencing Instagram Reels usage behaviours: An examination of motives, contextual age and narcissism Telematics and Informatics Reports Instagram Reels Uses and gratifications Motives Contextual age Narcissism Usage behaviour |
| title | Factors influencing Instagram Reels usage behaviours: An examination of motives, contextual age and narcissism |
| title_full | Factors influencing Instagram Reels usage behaviours: An examination of motives, contextual age and narcissism |
| title_fullStr | Factors influencing Instagram Reels usage behaviours: An examination of motives, contextual age and narcissism |
| title_full_unstemmed | Factors influencing Instagram Reels usage behaviours: An examination of motives, contextual age and narcissism |
| title_short | Factors influencing Instagram Reels usage behaviours: An examination of motives, contextual age and narcissism |
| title_sort | factors influencing instagram reels usage behaviours an examination of motives contextual age and narcissism |
| topic | Instagram Reels Uses and gratifications Motives Contextual age Narcissism Usage behaviour |
| url | http://www.sciencedirect.com/science/article/pii/S2772503022000056 |
| work_keys_str_mv | AT devadasmenonphd factorsinfluencinginstagramreelsusagebehavioursanexaminationofmotivescontextualageandnarcissism |