Experiential Product Promotions on e-Commerce Platform: From the Perspective of Consumer Cognition and Emotion
To probe into consumer behavior from the perspective of cognition and emotion, meanwhile offering objective and quantitative physiological evidence for advertisers, e-commerce platforms selling experiential products, and other e-commerce platforms for holiday promotional activities. This paper adopt...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2023-02-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440231153857 |