Rayu : A Competitive Strategy Model of Wood Craft Business in Soloraya Post Covid-19 Pandemic
Objective: The woodcraft business sector in Soloraya has promising opportunities, but currently, the number of businesses is decreasing due to the Covid-19 pandemic. This research aims to analyze the effect of market orientation and product innovation on marketing performance mediated by competitive...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Nahdlatul Ulama Jepara
2021-12-01
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| Series: | Journal of Management and Entrepreneurship Research |
| Subjects: | |
| Online Access: | https://journal.unisnu.ac.id/jmer/article/view/2021.12.02.2-19/127 |