The Influence of Digital Marketing and Brand Awareness on Increasing Brand Image and its Impact on Purchasing Decisions
The current beverage product that is trending in Solo city is cheese tea. This product is a blend of the and the cheese. And lucky cheese tea is one of the brands present in the city of Solo. This study aims to test and analyze whether there is an influence of digital marketing and brand awareness o...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
IKIP Mataram, Fakultas Pendidikan Matematika dan IPA
2023-01-01
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| Series: | Prisma Sains: Jurnal Pengkajian Ilmu dan Pembelajaran Matematika dan IPA IKIP Mataram |
| Subjects: | |
| Online Access: | https://e-journal.undikma.ac.id/index.php/prismasains/article/view/6594 |