Influence of Olfactory and Visual Sensory Stimuli in the Perfume-Purchase Decision
Neuromarketing has evolved in marketing practices, especially in the study of consumer behavior; however, in Ecuador this technique is still unknown, because they are limited to traditional marketing. The current research aims to determine the influence of olfactory and visual sensory stimuli in th...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
EconJournals
2020-01-01
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Series: | International Review of Management and Marketing |
Online Access: | https://econjournals.com/index.php/irmm/article/view/8963 |