Research on the Influence of ODM Mode on Consumer Decision
As an emerging new consumption model, the ODM e-commerce model accurately locates consumers and uses consumers' shopping needs as the marketing strategy of the e-commerce platform. This is a huge impact on traditional physical sales and existing e-commerce models. In order to explore the relati...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2021-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2021/07/shsconf_iafsm2020_04009.pdf |
| _version_ | 1819129068762693632 |
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| author | Tian Ming |
| author_facet | Tian Ming |
| author_sort | Tian Ming |
| collection | DOAJ |
| description | As an emerging new consumption model, the ODM e-commerce model accurately locates consumers and uses consumers' shopping needs as the marketing strategy of the e-commerce platform. This is a huge impact on traditional physical sales and existing e-commerce models. In order to explore the relationship between ODM model products and consumer decision-making, this article takes the NetEase selected represented by ODM e-commerce model as the research object. The results found that there is a significant positive correlation between the types of commodities and ODM model and consumer decision-making. Consumer participation has a positive regulatory effect on the relationship between ODM model and consumer decision-making. The research conclusions provide theoretical support for the ODM e-commerce model to increase user stickiness, increase consumer decision-making weight, and expand marketing models. |
| first_indexed | 2024-12-22T08:37:51Z |
| format | Article |
| id | doaj.art-ae550ce947f94419aa25b27a5a0cf9ff |
| institution | Directory Open Access Journal |
| issn | 2261-2424 |
| language | English |
| last_indexed | 2024-12-22T08:37:51Z |
| publishDate | 2021-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | SHS Web of Conferences |
| spelling | doaj.art-ae550ce947f94419aa25b27a5a0cf9ff2022-12-21T18:32:19ZengEDP SciencesSHS Web of Conferences2261-24242021-01-01960400910.1051/shsconf/20219604009shsconf_iafsm2020_04009Research on the Influence of ODM Mode on Consumer DecisionTian MingAs an emerging new consumption model, the ODM e-commerce model accurately locates consumers and uses consumers' shopping needs as the marketing strategy of the e-commerce platform. This is a huge impact on traditional physical sales and existing e-commerce models. In order to explore the relationship between ODM model products and consumer decision-making, this article takes the NetEase selected represented by ODM e-commerce model as the research object. The results found that there is a significant positive correlation between the types of commodities and ODM model and consumer decision-making. Consumer participation has a positive regulatory effect on the relationship between ODM model and consumer decision-making. The research conclusions provide theoretical support for the ODM e-commerce model to increase user stickiness, increase consumer decision-making weight, and expand marketing models.https://www.shs-conferences.org/articles/shsconf/pdf/2021/07/shsconf_iafsm2020_04009.pdf |
| spellingShingle | Tian Ming Research on the Influence of ODM Mode on Consumer Decision SHS Web of Conferences |
| title | Research on the Influence of ODM Mode on Consumer Decision |
| title_full | Research on the Influence of ODM Mode on Consumer Decision |
| title_fullStr | Research on the Influence of ODM Mode on Consumer Decision |
| title_full_unstemmed | Research on the Influence of ODM Mode on Consumer Decision |
| title_short | Research on the Influence of ODM Mode on Consumer Decision |
| title_sort | research on the influence of odm mode on consumer decision |
| url | https://www.shs-conferences.org/articles/shsconf/pdf/2021/07/shsconf_iafsm2020_04009.pdf |
| work_keys_str_mv | AT tianming researchontheinfluenceofodmmodeonconsumerdecision |