The Effect of Value and Reference Group on Young Consumer’s Hedonic Buying
Hedonic buying is one of buying behavior that based on happiness aspect, involved sensory and excluded needs. Hedonic buying can cause individual to be extravagant in long term period. The aim of this research was to analyze the effect of value and reference group on young consumer’s hedonic buying...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University
2016-02-01
|
| Series: | Journal of Consumer Sciences |
| Online Access: | https://journal.ipb.ac.id/index.php/jcs/article/view/10692 |