Factors influencing consumer purchase behaviour when buying superfoods
The article provides up-to-date information on consumers’ attitudes towards superfoods. The study analyzed consumers’ behaviours and researched their awareness when deciding to buy superfoods. We explored mutual correlations between selected purchasing factors and their impact on...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
DOBA Business School Maribor
2022-06-01
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| Series: | Mednarodno Inovativno Poslovanje |
| Subjects: | |
| Online Access: | https://journal.doba.si/OJS/index.php/jimb/article/view/296/251 |