IMPACT OF SALES PROMOTION ON CONSUMER BEHAVIOR

The retail market in the Republic of Srpska is one of the fastest growing markets in the last twenty years. And, this is not the case only in the Republic of Srpska and the environment, but also around the world. If so, we are easily convinced by the growth of chains of markets, megamarkets, shoppin...

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Bibliographic Details
Main Authors: Mladen Milić, Aleksandar Gračanac
Format: Article
Language:English
Published: University PIM Banja Luka 2019-05-01
Series:STED Journal
Subjects:
Online Access:https://stedj-univerzitetpim.com/wp-content/uploads/2019/05/7STEDJ-1-19_stru%C4%8Dni-rad_E.pdf