PENGARUH PROMOSI, KUALITAS PRODUK DAN BRAND LONGEVITY TERHADAP LOYALITAS PELANGGAN PRODUK KOSMETIK DAN SKINCARE

Along with the times, the need for skin care and health is increasing. The high desire of people to look attractive is influenced by trends, social media and the development of innovations and types of cosmetics and skin care products. Appearance is important today because it is an impression for th...

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Bibliographic Details
Main Author: Felyna Priyanka
Format: Article
Language:Indonesian
Published: Sekolah Tinggi Ilmu Ekonomi (STIE) Mahardika 2025-01-01
Series:Media Mahardhika: Media Komunikasi Ekonomi dan Manajemen
Subjects:
Online Access:https://ojs.stiemahardhika.ac.id/index.php/mahardika/article/view/1230