The semantic basis of taste-shape associations

Previous research shows that people systematically match tastes with shapes. Here, we assess the extent to which matched taste and shape stimuli share a common semantic space and whether semantically congruent versus incongruent taste/shape associations can influence the speed with which people resp...

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Bibliographic Details
Main Authors: Carlos Velasco, Andy T. Woods, Lawrence E. Marks, Adrian David Cheok, Charles Spence
Format: Article
Language:English
Published: PeerJ Inc. 2016-02-01
Series:PeerJ
Subjects:
Online Access:https://peerj.com/articles/1644.pdf