Similarity attraction-based mobile advertising: designing and testing
This study explores the possibility of applying the sociopsychological phenomenon known as similarity attraction to the creation of more customized and persuasive mobile advertising without privacy concerns, and for this purpose, we develop two applications, SensPlus and PerAds. While the SensPlus a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2019-01-01
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| Series: | MATEC Web of Conferences |
| Online Access: | https://www.matec-conferences.org/articles/matecconf/pdf/2019/26/matecconf_jcmme2018_01006.pdf |