COMPARISON OF PERCEPTION OF PRIVATE LABELS BETWEEN STUDENTS STUDYING IN THEIR PLACE OF RESIDENCE AND STUDENTS STUDYING OUTSIDE THEIR PLACE OF RESIDENCE
In order to be more successful and achieve higher profits, supermarket chains have recognized and used the possibility of creating their own brands. Creating private labels, modeled after manufacturer’s products, enables differentiation from competitors, market competition, sales growth by accumulat...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics and Business in Osijek
2015-12-01
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| Series: | Ekonomski Vjesnik |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/file/221348 |