VISUAL ASSESSMENT ON PRODUCT LABEL DESIGN CRITERIA THROUGH EYE TRACKING

VISUAL ASSESSMENT ON PRODUCT LABEL DESIGN CRITERIA THROUGH EYE TRACKING

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Product label is a printed product information displayed on the product packaging. The product label designs are the combination of text and image elements. The process of designing a product label is complicated as there are various types of text and images involved. Product label designs that are...

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Bibliographic Details
Main Authors:	Mohd Hafiz Faizal Mohamad Kamil, Azizah Jaafar
Format:	Article
Language:	English
Published:	UKM Press 2017-06-01
Series:	Asia-Pacific Journal of Information Technology and Multimedia
Subjects:	eye tracking product label design text design image design
Online Access:	https://www.ukm.my/apjitm/view.php?id=56

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