Punning Wordplay in Czech Advertising Discourse
This account of punning wordplay in Czech advertising discourse draws on the recent popularity of pun and the research, for which the theory of lexical priming provides lexico-grammatical framework. The corpus-based evidence of combinatorial behaviour of linguistic features, and the processes behind...
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| Format: | Article |
| Language: | English |
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Editorial Delirio
2017-05-01
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| Series: | Caracteres: Estudios Culturales y Críticos de la Esfera Digital |
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| Online Access: | http://revistacaracteres.net/revista/vol6n1mayo2017/punning-wordplay/ |