Usage of Neologisms Formed by Derivation in Online Advertising
<p>The article provides a brief overview of the principles of formation and usage of neologisms formed by derivation in English advertising materials. A description of existing methods and characteristics of derivative word formation in English is given, and examples of modern neolo...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
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Moscow State University of Psychology and Education
2023-09-01
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| Series: | Язык и текст |
| Online Access: | https://psyjournals.ru/en/journals/langt/archive/2023_n3/Litvinov_Starovoytov |
| Summary: | <p>The article provides a brief overview of the principles of formation and usage of neologisms formed by derivation in English advertising materials. A description of existing methods and characteristics of derivative word formation in English is given, and examples of modern neologisms in advertising are analyzed. The research is focused on the lexical role of neologisms in the context of modern online advertising, their nominative and stylistic functions in the English advertising text.</p> |
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| ISSN: | 2312-2757 |