Application the ZMET method to explore meme cultural design elements

With the prevalence of contemporary social media, online memes have become one of the popular cultural and communication media. This study uses metaphor extraction techniques to explore the design elements of “memes” to attract public use or viewing. Through the ZMRT interview method, Construct is i...

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Bibliographic Details
Main Authors: Lo C.-H., Ko Y.-C., Wang S.-Q.
Format: Article
Language:English
Published: EDP Sciences 2023-01-01
Series:E3S Web of Conferences
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/89/e3sconf_ipfa2023_05007.pdf