Marketing investments and company value in developing countries

Marketing investments and company value in developing countries

The evolution of the economic context has intensified competition in retail, creating new challenges for companies. Among these challenges are the difficulty of measuring the results of marketing activities, the inconsistency in the sources of information, and the disregard of the temporal character...

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Bibliographic Details
Main Authors: Lucas Silvestre de Carvalho, Diogo de Siqueira Camargo Vasconcelos, Márcio Marcelo Belli, Luiz Eduardo Gaio, Gleison Lopes Fonseca
Format: Article
Language:English
Published: Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) 2022-04-01
Series:BAR: Brazilian Administration Review
Subjects:
company value
marketing investment
tobin’s q
developing countries
Online Access:https://bar.anpad.org.br/index.php/bar/article/view/555

Internet

https://bar.anpad.org.br/index.php/bar/article/view/555

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