CUSTOMER PERCEIVED VALUE – AN ESSENTIAL ELEMENT IN SALES MANAGEMENT
Practical understanding by the producer of the way purchasers choose between various products that might satisfy a certain need constitutes a very complex and challenging problem. The concept of „customer perceived value” and the ratio between the product price and the perceived value come to clarif...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Bucharest University of Economic Studies
2016-03-01
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| Series: | Business Excellence and Management |
| Subjects: | |
| Online Access: | http://beman.ase.ro/no61/4.pdf |