BUSINESS DEVELOPMENT STRATEGY FOR SME – SNACK PREFERENCES OF MILLENNIAL GENERATION: A CASE STUDY OF A FISH-BASED CRACKER PRODUCER IN INDONESIA
The development of technology and internet has made business competition even more fierce and intensive. Consumers increasingly have bargaining power with sellers as a result of the flow of information that is increasingly accessible regarding the price, quality and specifications of a product. On t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
iVolga Press
2021-01-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Subjects: |