Branding in Higher Education
This study generates a new perspective on the subject of branding in higher education and it is based on a large number of research studies from different countries on several continents. The aim of the study is to look at the Romanian university’s image as the outcome of their branding efforts, and...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
The Bucharest University of Economic Studies Publishing House
2020-08-01
|
| Series: | Journal of Emerging Trends in Marketing and Management |
| Subjects: | |
| Online Access: | http://www.etimm.ase.ro/RePEc/aes/jetimm/2020/ETIMM_V01_2020_72.pdf |