Market Orientation in Mexican Manufacturing SMEs: Antecedents of its adoption
The analysis and discussion of the topic of market orientation has predominated in the field of marketing since of the beginning of the 1990 decade and the studies of the antecedents of the market orientation has won interest between academics and researchers in the last decade and it has focused in...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Politécnica de Cartagena
2016-02-01
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| Series: | Faedpyme International Review |
| Subjects: | |
| Online Access: | http://faedpyme.ojs.upct.es/index.php/revista1/article/view/101 |