Modern approaches for the formation of the analytical instrumentary of the marketing policy of Ukrainian enterprises
Introduction. The main trends of Ukrainian economy such as globalization, strengthening of the role of integration associations, ecologization and socialization of economic activity leads to the question of improving the marketing policy and using the most effective tools for Ukrainian companies. It...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute for Market Problems and Economic-and-Ecological Research of the National Academy of Sciences of Ukraine
2017-10-01
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| Series: | Економіка, Eкологія, Cоціум |
| Subjects: | |
| Online Access: | https://ees-journal.com/index.php/journal/article/view/22 |