Modern approaches for the formation of the analytical instrumentary of the marketing policy of Ukrainian enterprises

Modern approaches for the formation of the analytical instrumentary of the marketing policy of Ukrainian enterprises

Introduction. The main trends of Ukrainian economy such as globalization, strengthening of the role of integration associations, ecologization and socialization of economic activity leads to the question of improving the marketing policy and using the most effective tools for Ukrainian companies. It...

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Bibliographic Details
Main Authors: Natalya Andryeyeva, Daria Zinkovska
Format: Article
Language:English
Published: Institute for Market Problems and Economic-and-Ecological Research of the National Academy of Sciences of Ukraine 2017-10-01
Series:Економіка, Eкологія, Cоціум
Subjects:
analytical tools
benchmarking
marketing diagnostics
marketing audit
foresight
Online Access:https://ees-journal.com/index.php/journal/article/view/22

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