Effects of prosocial norms on consumers’ social value perceptions, attitudes, and repurchase intentions toward green products
Social value of green products have received considerable attention. Because few scholars have investigated the effects of prosocial norms on the formation of social value perceptions, this article explores whether prosocial descriptive and injunctive norms affect people’s perceived social value of...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Alexandru Ioan Cuza University Press, Iasi, Romania
2024-06-01
|
| Series: | Present Environment and Sustainable Development |
| Subjects: | |
| Online Access: | https://www.pesd.ro/articole/nr.18/nr.1/pesd2024181005.pdf |