The Effect Of Product Quality, Service Quality, Price On Product Purchasing Decisions On Consumer Satisfaction
This study aims to provide empirical evidence regarding the influence of product quality, service quality, and price on the decision to purchase medical device products and their implications for consumer satisfaction. This study uses the PLS (Partial Least Square) analysis method. This study uses p...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Yayasan Ilomata
2021-01-01
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| Series: | Ilomata International Journal of Tax and Accounting |
| Subjects: | |
| Online Access: | https://www.ilomata.org/index.php/ijtc/article/view/202 |