THE ROLE OF PERCEPTION IN SHAPING ADVERTISING CONTENTS: AN INVESTIGATION ON PRINTED ADVERTISEMENTS
Today, it is important that brands add many different elements to the brand communication process in order to convince consumers. Perception is a psychological factor that drives consumer behavior. In addition, it includes how individuals understand and interpret many stimuli they encounter in the e...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
İstanbul Aydin University
2019-04-01
|
| Series: | İstanbul Aydın Üniversitesi Dergisi |
| Subjects: | |
| Online Access: | http://iaud.aydin.edu.tr/wp-content/uploads/2019/03/iaud_v11i2005.pdf |